[Success Story] Ma Fabrique Perso: Creative Laser Engraving
Ma Fabrique Perso, an online boutique
"100% personalised engraving"
|
|---|
|
Manon, a doctor, and Geoffrey, a former fast-food manager, share a passion for engraving. It was from this enthusiasm that Spoon and Co. was born, their first business founded in early 2018. It offered personalised cutlery, which Manon and Geoffrey offered at flea markets and then engraved with a punch. |
| The company in figures | |
|---|---|
|
Date founded |
2018 |
|
Number of employees |
9 |
|
Start of collaboration with Gravotech |
2019 |
|
Number of Gravotech machines installed |
6 |
|
Number of orders reached in 2023 |
60,000 |
Less than a year later, they increased their ambitions. Wishing to offer engraving on a wider range of products, they embarked on a new entrepreneurial adventure. This was the birth of Ma Fabrique Perso.
The concept: an online sales site for personalised objects. It's mainly aimed at individuals, and offers a Click-and-Collect service in its store.
From passion to expertise
Starting from scratch, Manon and Geoffrey trained themselves in various personalization techniques (sublimation, embroidery, printing, laser engraving, etc.) to guarantee their customers a quality finish.
The challenges that led to the creation of Ma Fabrique Perso
A personalisation market to conquer
Always aware of their customers' opinions and the trends in the engraving market, Manon and Geoffrey quickly realized two constants:
- their customers wanted to be able to choose the message to be engraved ;
- there was a market for personalised objects and gifts.
How to meet demand and succeed in this market? By broadening their range of products to be engraved and guaranteeing their customers greater freedom of personalisation.
This meant taking on new technologies. In particular, they needed faster engraving solutions that would enable larger daily production runs - impossible to achieve by engraving by hand as they had done in their previous company.
The triple challenge of productivity, quality and creativity
Manon and Geoffrey decided to acquire new tools for cutting, embroidering, printing and, of course, engraving their products. That's when they contacted Gravotech for a laser engraving machine (the first of many!).
They needed to increase speed, but also:
- assistance in choosing the right machines ;
- be trained in their use;
- to become more autonomous, so as to put technology at the service of their creativity;
- access to expert advice, to guarantee aesthetic rendering and meet technical challenges.
Manon and Geoffrey knew that the latter, in particular, would be unavoidable, given their extensive catalog of objects to be engraved, the frequent collection renewals they were planning, and their various marketing operations (for Christmas, for example).
Are you facing similar challenges?
Gravotech's solutions
Manon and Geoffrey acquired their laser engraving machines gradually, according to their needs. For each one, Gravotech helped them choose the right model.
Today, these machines have become such an integral part of the Ma Fabrique Perso team that they even have nicknames!
For engraving a multitude of products and cutting wood
The advantage of the LS900 is its large engraving area. This enables Manon and Geoffrey to personalise large objects, cut and engrave in series.
The machine's dual laser source enables them to handle a wide range of materials. They use it to personalise wooden objects : plaques for hanging on doors, various boxes...
|
"When we wanted to move into personalisation and diversify our business, so we contacted Gravotech. They were with us right from the start, offering us trials… and helping us find THE machine that would enable us to engrave all kinds of objects. That's when Ma Fabrique Perso was born" Manon Scheffler, Founder of Ma Fabrique Perso
|
|---|
To offer a wider variety of engraving options
Manon and Geoffrey needed to increase even more productivity. So they acquired the WeLase™ station, a compact yet high-speed marking machine for customizing small wooden parts.
It was the right choice: with this model, marking a small wooden train, which used to take 7 minutes, now took just 20 seconds! Manon and Geoffrey thus boosted their production rate and freed up machine time to create or engrave other objects.
|
|
"When we wanted to move into personalisation and diversify our business, so we contacted Gravotech. They were with us right from the start, offering us trials… and helping us find THE machine that would enable us to engrave all kinds of objects. That's when Ma Fabrique Perso was born" Manon Scheffler, Founder of Ma Fabrique Perso
|
|---|
For engraving metal with precision, finesse and speed
The latest addition to Ma Fabrique Perso's workshop, the LW2 enables the company to engrave metal objects quickly - just the thing to round out its offering.
Like the WeLase™, the LW2 complies with Class 1 safety certification.
|
|
"When we wanted to move into personalisation and diversify our business, so we contacted Gravotech. They were with us right from the start, offering us trials… and helping us find THE machine that would enable us to engrave all kinds of objects. That's when Ma Fabrique Perso was born" Manon Scheffler, Founder of Ma Fabrique Perso
|
|---|
Training and support at every key stage
To master a new technology, training is essential. Gravotech provided Ma Fabrique Perso with comprehensive support for each machine acquired.
For example, after purchasing the LS900 Edge, they received several days' training, and by the end of which they had mastered the laser machine's parameters and software. The training also involved tests on their products, with settings specific to their needs.
And because several machines share the same operating software, they didn't have to learn a new interface every time they bought a new machine.
In the event of a new technical challenge, they are now able to carry out tests with their machines.
Solutions tailored to Ma Fabrique Perso's growth plans
Gravotech's versatile and productive machines are ideal for Manon and Geoffrey's future projects.
Ever-increasing expansion
Thanks to its new fleet of Gravotech machines, Ma Fabrique Perso can continue to advance towards its first objective: to expand its catalog of objects ever further.
Manon and Geoffrey are also looking to expand into other markets and store networks, and to offer products with more complex personalisation options.
|
|
"The advantage is that the laser can centralize technologies and allow real creative freedom." Manon Scheffler, Founder of Ma Fabrique Perso
|
|---|
Boosted creativity
Manon and Geoffrey's mastery of laser machines, as well as their expertise in personalisation, has enabled them to increase creativity. They mix engraving with UV printing, embroidery and sublimation to create unique products. A case in point? After UV printing, they can laser-cut an objects.
|
|
"The advantage is that the laser can centralize technologies and allow real creative freedom." Manon Scheffler, Founder of Ma Fabrique Perso
|
|---|
Diversified activities
Armed with the skills they've acquired over the years, and realizing that not all companies possess them, Manon and Geoffrey decided to develop the BtoB activity of Ma Fabrique Perso. The idea was to put their know-how at the service of brands wishing to have their products engraved.
Ma Fabrique Perso therefore purchased a new WeLase™ station to handle the increased activity.
|
|
"The advantage is that the laser can centralize technologies and allow real creative freedom." Manon Scheffler, Founder of Ma Fabrique Perso
|
|---|
Gravotech support: lasting relationships built on trust
As with Ma Fabrique Perso, Gravotech supports personalisation professionals at every stage of their company's development, from launch to deployment in increasingly important markets.
Our sales teams are at their side to select technologies and machines, adapt them to their specific needs, and carry out tests on their actual products…
5 assets guarantee the success of these partnerships:
- a team of experts attentive to the needs of professionals;
- ongoing staff training;
- joint deployment of machines;
- a dedicated sales representative for each geographical area ;
- an after-sales service hotline.
Would you like to offer your customers customized products? Don't hesitate: let us help you.
|
« Notre expertise nous a permis d'accompagner Ma Fabrique Perso dans leur souhait de se développer et d'agrandir leur catalogue de produits à personnaliser. Nous leur avons proposé des solutions répondant à leurs attentes de productivité et de croissance, tout en construisant une relation de confiance. »
|
|---|
If your business is looking for similar support to overcome personalisation engraving challenges, Gravotech is ready to assist you at every stage of your project.
The team is committed to providing customized solutions to meet your specific needs.
